S21SR HUGO GLOBAL CAMPAIGN SET DESIGN
Re-imagined through the creative vision of Japanese-Brazilian tattoo artist Jun Matsui and Japanese Calligraphic artist Shin-Rei for a special collaboration on striking graphics. Inspired by the Urban Youth Culture fluidity, the set design embodies the East and West inspired garment patterns in a playful and bright red led set-up.
Re-imagined through the creative vision of Japanese-Brazilian tattoo artist Jun Matsui and Japanese Calligraphic artist Shin-Rei for a special collaboration on striking graphics. Inspired by the Urban Youth Culture fluidity, the set design embodies the East and West inspired garment patterns in a playful and bright red led set-up.
S21SR HUGO collection shot by Oliver Hadlee Pearch
CAMPAIGN OVERVIEW
The idea was to create a simple, but strong and fluid Animation, contrasting enough to support the collection, and its Karaoke Bar atmosphere.
The idea was to create a simple, but strong and fluid Animation, contrasting enough to support the collection, and its Karaoke Bar atmosphere.
LOOK DEV
My task was to ensure the creative alignment between Art Direction and the Motion Design Team, as well as overseeing and securing the location set-up. Establishing a final CI friendly environment.
My task was to ensure the creative alignment between Art Direction and the Motion Design Team, as well as overseeing and securing the location set-up. Establishing a final CI friendly environment.
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